Free social media post ideas

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I've put together a spreadsheet of fun, silly, and serious 'days' from around the world that you can use as inspiration for your daily social media posts. You can use them as inspiration to create image posts on Instagram and Facebook, written posts on Facebook and even great engagement posts in your Facebook group.

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How to organise your online business

How to organise your online business to avoid overwhelm & maximise your time

You’ve probably seen blog articles such as ‘17 apps that you NEED to run your online business’, or ‘100 ways to organise your online business’. And if you’re anything like me, seeing those big numbers instantly makes you feel overwhelmed.

Well I’m not here to add more to your plate. I'm here to share the 5 applications/platforms that I use to organise my online business. Yep, just 5! I’m all about keeping things simple and organised so that I don’t overload myself.

What I love about the below apps, is that they can be accessed on mobile and desktop, so I am never caught off guard. As an online business owner, I’m not always at my desk and do find myself working on the go. So being mobile is really important when it comes to staying organised.

Some of the apps I use are not free, but I’m a firm believer that time = money. And anything that frees up my time for more important things, is well worth the money.

So, here’s how I organise my online business:

1. Google Drive

This is probably my most used application! Because it can be accessed from any device, I'm able to have my work files on hand wherever I am (including on the couch bingeing Netflix).

Within Google Drive, I use Google Sheets (like Microsoft Excel) and Google Docs (like Microsoft Word) for the day to day running of my online business. Here’s a few ways I use them that have helped me become so much more productive and organised:

1.1 Writing content such as blog posts and website copy

Right now I’m writing this blog post straight onto a Google Docs document. Once I’m finished I will then transfer my blog post onto my website. When I’m coming up with content for my website pages, I will add it onto my ‘Website Content’ Google Doc, and then add it to my website when I’m happy with it.

Why not just write it straight into WordPress? Well, several reasons:

  • I can access Google Docs on my computer, phone, iPad, ALL the devices! Which means that while I may start writing my blog post on my computer, I could finish writing it from my phone while I’m waiting in the car for my kids to finish school.
  • I’m not distracted by my website (anyone forever fiddling with their website design?) I can type without being influenced by my website design, which means I don’t add or leave out content just to fit in with the design. I design around my content (here’s a great article on how to DIY your own website copy).
  • Google Docs automatically saves my work while I’m typing so I know I’ll never run into an issue with my website glitching and I lose everything.

1.2 Organise my online business and personal life

Did you know that you could use Google Sheets like a planner? A free digital planner? Yes please!

Don’t get me wrong, I have always been a paper planner lady. But being an online business owner (who works from home), I’m not always working at my desk, which is where I keep my planner. And I was finding that sometimes I would check an email on my phone, and would forget to write down the new task in my planner because I wasn’t sitting in front of it right then and there.

Being a mum of 3 who runs a household and an online business, I always have something on my mind that needs to be done. So if something isn’t written down it’s getting lost in the abyss of “I’ll remember that for later”.

Not to mention when planning appointments or catch ups on the go, I was always telling people “I’ll have to check my planner when I get home and I’ll let you know.” Spoiler: I didn’t let them know.

I never thought I would say it, but a paper planner just wasn’t working for me anymore.

So after a bit (a lot) of trial and error, I created a Digital Planner using Google Sheets. That I can bring with me wherever I go! No more forgetting tasks or appointments, and no more getting burned out because I’m trying to remember a million things at once.

Here’s an article on how you can create your own to-do list using Google Sheets.

Or, I’ve done all the hard work for you and created a full blown Digital Business Planner which you can find here. It’s got all the bells and whistles so you won’t think twice about betraying your paper planner.

1.3 Backing up my website and my computer

I used to keep all of my files and backups on an external hard drive. But said hard drive is now inaccessible and my files are probably lost forever. Who still uses an external hard drive to store their files?!

I now use Google Drive to backup all my important business stuff in two ways:

  • I use a plugin called UpdraftPlus to back up my website to Google Drive automatically twice a day.
  • I manually drop all my work files into Google Drive every so often. Because I keep all my freelance and website stuff in one place all I need to do is drop my Jobs folder from my computer into Google Drive and all the sub folders will auto update with the new files.

I do pay for extra Google Drive storage but it’s totally worth it to know that my files are safe and I’ll never be burned again by a broken hard drive.

Google Drive has also added a new ‘Privacy Screen’ feature for iPhone and iPad if you’re using the Google Drive app. You can read more info about how to use Privacy Screen here.

Using UpDraft for website backups, and manually dropping in folders for computer backup. Have paid for extra storage for Google Drive.

1.4 Sharing files with clients

As a designer, the files I usually need to share with clients are huge. So rather than trying to email them a 20gb file, I’ll create a folder for their project on my Google Drive and the share the link to the folder with them.

And then if they have images or content that they want to share with me, they can drop it straight into the Google Drive folder I created and everyone has access to all the project files.

2. Asana

If you offer 1:1 services, Asana is the perfect way to track your clients. And it’s free! (There is a pro version however I’ve managed to get by just using the free version).

But Asana can be used for so much more than tracking clients. I love using it to organise my online business side of things too.

Because Asana is so versatile, it can replace other 1 or 2 apps that you may have been using as well. For example I used to use Evernote (as well as Asana) to plan out content and keep track of ideas. However it was just another app to keep track of.

When I sat down and really thought about how I wanted to organise my online business, I decided I was going to use as little apps as possible. I realised I wasn’t using Asana to its full potential.

So here’s how I use Asana to stay organised the simplest way possible:

2.1 Tracking client projects/vendors

While running Origami Collective, I also have freelance projects that I take on occasionally. Using Asana to track these projects means I always know what stage of the process my clients are at.

Basically, Asana allows you to create ‘Projects’, and within those projects you can add tasks. You can view tasks as either a list, or a board (boards are my favourite way to organise everything!).

If you are a marketplace or directory business, you could use Asana to track your vendors and packages. For example you could add a vendor as an Asana project, and then use tasks to track social media shout outs.

2.2 Content planning

I have a project that is displayed using the ‘boards’ view where I keep track of all the content I need to create for my business. So blog posts, social media posts, products, email campaigns etc.

Each post/product is a task that I then move through the boards as I create them. This allows me to get an overview of exactly what I need to be focusing on at any one time.

2.3 Keeping track of new business ideas

I have an Asana project that is dedicated to any ideas for my online business that pop into my head.

When I get an idea I’ll add it as a task, and then within that task I can add any further notes.

This way everything is all in one place, and my brain isn’t overloaded with trying to remember everything.

I’m currently working on a blog post that goes into detail about how I’ve set up my Asana to avoid overwhelm. If you would like to know when it goes live drop your email address below to be added to my updates list. No bs, no ‘funnel’. Just the content you asked for.

3. Tailwind

Ah social media scheduling. Everyone has their own favourite scheduler (there are heaps of them out there), but mine is Tailwind.

Sticking with the theme of ‘keeping things simple to avoid overwhelm’, I only focus on two social media channels; if that.

And that is my advice to you. As an online business owner you already have to fill many roles, you don’t also need to be stretching yourself thin trying to be active on every social media platform there is.

Pick 1-2 platforms that you are comfortable with. And that your audience uses the most. Then stick with those.

So here’s how I use Tailwind to streamline my social media posting, and avoid overwhelm.

3.1 Scheduling IG posts then auto sharing to FB

I repurpose my IG posts for FB, tailwind let’s you post to both at the same time. This means I’m not having to create original content for two different social media platforms.
I will sometimes add something different to FB that I haven’t added to IG. For example if I’ve created a new blog post I’ll add more of an excerpt to FB than I would on IG as I’ve found my audience likes to read more on FB, and scroll more on IG.

3.2 Scheduling Pinterest posts

Pin your own pins to your boards first, then use Tailwind to pin them to other boards. Pinterest likes when you spend time on its platform rather than always using Tailwind to schedule posts.

A handy feature on Tailwind is the ‘shuffle button’. This is great for when you’re bulk scheduling to different boards at the same time. You can shuffle all your scheduled posts.

Keep in mind though, Pinterest no longer likes it when you pin 100 pins a day. In 2020 they have recommended 15-20 pins a day. Even better if you can be pinning your own ‘fresh, original’ content.

When Im scheduling pins, I’ll go into the board I’m scheduling to and use the ‘more ideas’ tab to find relevant content to pin to my board. Super easy and effective.

If you’re having trouble coming up with content that your audience wants to interact with, check out my social media templates. I’ve done the research for you and created templates based on types of posts that I have seen that get good engagement.

Social media calendar

Need some social media post ideas that will engage your audience? Download them here. No email address needed!

But if you like what you're reading and want more, join the rest of the community on my updates list. 

4. ActiveCampaign

This is one of the paid applications I use, and it’s the only one of the 5 that isn’t really mobile friendly (where’s your mobile app ActiveCampaign?!). But it’s still a very powerful tool and I would recommend it to all of my clients.

If you’re on a small budget there is a Lite plan that you can go on, made cheaper by adjusting the amount of your contacts to 500.

So here’s how I use ActiveCampaign to streamline my business:

4.1 Sending out updates

At the time of writing this post I’m currently only using AC for staying in touch with my subscribers and customers. Because I’m only attracting subscribers who are genuinely interested in the content I’m putting out I’m not pressured to be sending weekly (or even daily) emails to remind them that I’m here.

I keep it super simple for myself and my audience and just send out an update when a new post or product goes live. This way my audience doesn’t feel bombarded, and I’m not burning myself out trying to stay on top of funnels and multiple campaigns (as they’re called in AC).

4.2 Following up with customers

I try to make everything I do about my customers as much as possible. So when someone makes a purchase I send them a quick email with some tips on how to get the most out of their template.

A week later I send out an email to ask that if they loved the template, to leave a review so that their fellow online business owners can benefit from it too.

It’s a super simple automation that’s straight to the point and gets the job done.

ActiveCampaign automation for product review

5. PayPal

I know a lot of online business owners have a love/hate relationship with PayPal because of the fees.

But being one of the most trusted and easy to use payment methods for my customers, I feel that it’s worth the cost. I know that if a website doesn’t let me pay by PayPal, I’m less likely to follow through with the purchase if I have to go and get my wallet (because who knows where that thing is anyway).

So aside from taking payments on my website, here’s what else I use PayPal for:

5.1 Tracking income and expenses

Create a business PayPal account using your business email address. Then use that account for any purchases that you make for your business. As well as receiving any payments from your clients/customers (see invoicing below).

That way when tax time comes you can easily see what your expenses and your income have been.

If you login to your PayPal and go to Reports > Financial summaries > Financial summary you can create a report of all your income/expenses for the financial year.

Any fees that you paid PayPal will be on the report which you can also claim as a business expense during tax time.

5.2 Invoicing

I use PayPal invoices for my freelance clients as it’s easy for them to make payments. Again, yes there is a fee for using this service. But it’s worth it if it means the payment process is easy for my clients (plus these fees can also be claimed at tax time).

You can set invoices to be able to be part paid if you require deposits on any work you do. Send invoice reminders, or even give refunds.

Everything is in the one place so you don’t need to digging through various apps to find an invoice you may or may not have sent 2 years ago.

It's time to get organised

So those are the 5 applications I use to organise my online business. And while a couple of them may be paid, I truly feel that the cost is worth it for my sanity!

If it makes your life loads easier, helps you be more productive, and less stressed, then it’s worth it. Don’t be afraid to invest in yourself and your business.

Do you use any of these applications? What do you think of them? Please feel free to share how you organise your online business in the comments below.

Website design tips

Why your website design needs to do more than just look good

So you run an online business, and you think your website design looks pretty good. But for some reason you can’t get people to stay on your website for very long, and you aren’t making many sales.

But why?

Or maybe you’ve built your own website, and you know the design isn’t that great, but your product is amazing, your services are top rate, and you really care about your customers. But you also don’t make many sales.

How come?

It’s because your website design is so important when it comes to actually turning viewers into customers.

And I’m not just talking about a website design that looks good. It needs to create a warm feeling, where your potential customer is put into a mind frame where they are wanting to buy.

Psychology Today has a great article on the psychology of why people buy which is well worth the read. If you can get inside your viewers mind, you can work out what it is they need from you before they are ready to purchase your product.

For those of you who want to know how this translates into website design, I’ve created a checklist of things your website design should or shouldn’t have to maximise your chance of gaining a new customer/client.

1. Your home page

Usually your home page will be the first thing someone sees when they land on your website. It is your first chance to draw your viewer in, and sell yourself.

Social media calendar

Need some social media post ideas that will engage your audience? Download them here. No email address needed!

But if you like what you're reading and want more, join the rest of the community on my updates list. 

Keep these things in mind when creating your websites homepage:

1.1 Main header image

The most important part of your homepage is the main header image. This is where you make your first impression, and usually where someone will decide if they want to keep scrolling or leave.

The most important thing your header needs to have is a ‘call to action’. Below are two examples of home page headers.

Brilliant Digital use a short and to the point headline to catch your attention. They then have two call to action buttons to choose from. The ‘success stories’ button is a great addition as it gives social proof that they can do what they are saying they can do.

call to action example

This next home page header, whilst it looks nice, it doesn’t really draw the viewer in and doesn’t really excite the viewer enough to want to click the ‘view more’ buttons.

Website design example

The other big difference between the two headers is that the first one is audience focused. Their focus is their viewers business, rather than speaking about their business.

A pretty picture as your header image is not enough to make sales!

Also, as tempting as it is to create a slideshow of images to get in as much information as you can, your best bet is to use just one image. Assume your audience is time poor, they don’t have time to sit and watch a slide show of images.

Instead, use your one best image as your header image, and then you can break up your home page with further images that are relevant.

1.2 Talk about benefits, not features!

A great way to sell your product or service is to talk about your customer.
Sounds kind of backwards right?

But think about it. Your audience is there to see what you can do for them. They want to know how your product or service will solve the problem they are having. How will it benefit their life?

Here’s an example of a description for gumboots that is feature driven:

- Made from rubber
- Yellow colour
- Sizes XS-XL

And here is a description that is benefit driven:

- These rubber gumboots will protect your feet from getting wet, whilst bringing brightness to a dreary day with their yellow colour.
- They come in a range of sizes so you can be comfortable as well dry!

Which one makes you want to buy the gumboots more?

Keep this in mind when creating the content for your homepage. As this is your first contact with your audience, you want to add as many benefits of your product or service as possible.

You can break up these benefits with images, recent blog posts or banners. Don’t be afraid of having a long home page! The more a viewer has to scroll, the longer they will be on your website.

Megaphone is a perfect example of a longer home page that keeps you wanting to scroll as they speak about the benefits of their services, instead of their features.

Megaphone website

2. Where to put links to your social media accounts

I see a lot of websites with social icons in their main header menus, or even in the ‘top bar’ of their websites.

But why would you want someone to leave your website as soon as they land on it?

Yes, you want to build up your social following. But you also want a user to spend some time on your website before they go to your social media accounts and get sucked into the social media black hole.

A better place to put links to your social media accounts is in your footer, where they can still be found by website viewers. But also not distract them from your content.

Related post: How to organise your online business to avoid overwhelm & maximise your time

3. Your branding is important

Why is branding important? Because it builds trust with your audience.

A website that doesn’t have clear branding will appear confusing to your audience, and give them the impression that your products/services are low quality.

A website with good branding will have the following things:

3.1 Only use up to two different fonts throughout your site

If you can, you want to use at least one of the fonts that has been used in your logo throughout your site. Providing the font is legible of course.

If you can’t use the same font as your logo, go for a similar font. So for example, if your logo uses a serif font, use a serif font on your website.

Avoid script fonts that are hard to read!

You then want to use your chosen website fonts throughout the rest of your digital design materials. Like Facebook and Instagram posts, your media kit etc.

3.2 Only use up to four colours throughout your site

Again, you want to use the colours that are in your logo so that you have consistent branding.
If your logo only has one or two colours, you can visit Colour Lovers and get some inspiration for colours to pair together.

Make sure that you are choosing colours relevant to your business and appealing to your audience though.

If you are selling kids toys for example, bright, fun colours would be more appealing compared to blacks and greys.

3.3 Keep your images consistent

Choose a theme you would like your website images to have and stick with it.
This could be images with bright lighting, images that are moody, or images that follow a colour theme.

If you have access to Photoshop, a great idea would be to add the same colour overlay or filter to all your main website images to create a really strong consistency.

Flatfair has opted for fun vector images throughout their site rather than images of actual people. By using the graphics they have created a really strong brand, and come across as trustworthy and organised.

website design branding

4. You should have a mailing list and an easy way for customers to sign up

Do you have a mailing list? A mailing list is a collection of your customers (or potential customers) email addresses, and it is super important.

Because what is the use of launching a new product or service and not having anyone to launch to?

The important thing though, is to make sure that your mailing list sign up form is easy to locate, and also appealing to your audience. People are a lot less willing to give up their email these days, so you need to make it worth their while. However you also only want to capture emails of people who are actually interested in your content! There's no use having a mailing list of 5000 people who never open your emails.

My mailing list opt-in form is direct and to the point. I have chosen not to swap a freebie for email addresses, but rather give my freebie away for, As I only want subscribers who will benefit from my content, it's a win win for both of us. Here's my opt-in form again just in case you skimmed passed it up there ^:

Social media calendar

Need some social media post ideas that will engage your audience? Download them here. No email address needed!

But if you like what you're reading and want more, join the rest of the community on my updates list. 

5. Test your website on mobile view!

So you’ve created your website design and it looks great on your computer. But how about other devices?

If you aren’t using it already, I would highly recommend installing Google Chrome on your computer. It allows you to see what you website looks like on other drives.

You just need to right click anywhere on your website and select ‘inspect’. You then select the device icon from the top menu bar (circled in red on my screen shot below). This button allows you to toggle between desktop view and mobile view:

website design mobile view

You can then use the drop down box to select from different mobile devices:

website design mobile view

Whilst it would be really time consuming to get your site looking perfect on every device, I would at least make sure that your site is 70% there across all devices.

6. Back yourself by investing in your business

Whilst this isn’t so much about your website design, I still feel that it is a really important point.

When I created my first website design a few years ago, I went with a free WordPress theme and spent hours and hours on custom coding just to get it to look how I wanted it to look.

I also spent hours and hours searching for the perfect free stock image.

I opted for the cheapest hosting there was, and my website was sloooooooow.

See where I’m going with this?

When you are running your own online business, time is money. What is your time worth?
Would you be better off buying that $60 theme that is absolutely perfect and has a one click demo install so you can get up and running right away. Or would you prefer to spend hours on a free theme like I did, when I could have actually spent that time creating content and products to sell!

Your business may not be making any money yet, but that is exactly why every single minute of your time is precious. And for me, anything that saves me a bit of time is worth the money.

Care to share your website design?

If you’ve recently launched your own website, or redesigned an old website, I would love to see it! Pop down a link to it in the comments below, and let me know what you love about your website design!

Time management tips for working from home

The time management tips you probably haven't heard

When I first started my online business I had no idea what time management was.

I had no idea what I was doing, and I was always feeling overwhelmed, stressed and short on time.

I didn’t have any systems in place. I was so used to working for someone else that I realised I didn’t know how to maximise my time whilst running my own business.

After a few years in business though, I have picked up some time management tips that I have found surprisingly useful. These tips have helped me not only manage my time better, but also avoid the overwhelm.

Why should you bother with time management?

If you are an online business owner, there’s no one paying you a salary. No one paying you while you sneak a scroll through social media on your phone, or take an extra long toilet break (we’ve all done it).

Every minute counts.

You may also not have the funds to outsource anything at the moment, so you’re doing it all on your own.

Managing your time is important so that you can make the most of your short hours. Produce your best work. And also avoid burning yourself out.

1. Focus on one thing at a time

This may sound counter intuitive, but think about how you feel when you are trying to get many things done at once.

Are you focused and producing your best work? Or are you spread thin, distracted, and making small mistakes because your mind is always elsewhere?

I have found that if I pick one thing to focus on that week, I get it done not only quicker, but better.

Choose one thing you want to focus on for the week, be it blog posts, social media posts, or learning a new skill.

Spend the whole week on that task. Write a few blog posts, schedule all of your social media posts for the month. Whatever it is, focus all of the time and energy you have into it until you have completed the task you set for yourself.

And if you happen to finish your set task, you will have the headspace and time to move onto the next one.

2. Take an hour lunch break

Have you ever been sitting at your computer working, looked up and realised it was 3pm and you hadn’t had lunch yet?

I sure have.

I would power through and work all day, and although I would be getting everything done, the quality of my work suffer. I was burning myself out, and denying my body the things it need to function at 100%.

I would have trouble focusing, and things would take double the amount of time that they usually would. Does anyone else find it hard to concentrate on work when they are hungry?!

So I told myself that I would start making sure that I took a lunch break. An HOUR lunch break.

I start my lunch break with a 30 minute walk outside. Walking does wonders for your health, and energy and I would strongly recommend adding it to your lunch time break. This article covers 5 reasons why you should walk on your lunch break.

I listen to podcasts while I walk too, so anything from Kerwin Rae, to Melyssa Griffin. Listening to business podcasts gets me motivated to put out my best work when I get back to my desk.

I then make sure I eat lunch AWAY from my work desk. I like to sit and eat on the floor (sitting on the floor cross legged is great for your back if you are sitting on a desk chair all day), but you could sit outside or even at your dining table.

Just make sure you are away from your desk to give your mind a chance to refresh.

After spending an hour away from my desk, I find that I’m more focused, and way more productive. And the more productive I am during my time, the more tasks that I can fit into a day.

Social media calendar

Need some social media post ideas that will engage your audience? Download them here. No email address needed!

But if you like what you're reading and want more, join the rest of the community on my updates list. 

3. Say no to more things

Working for yourself you may feel like you need to say yes to everything. Because saying no to money seems crazy right?

But what if saying yes to everything means staying up until 2am, bleary eyed and stumbling through your work hoping you don’t make a type in tomorrow's Facebook post?

You don’t need to say yes to every job if it means you are spread so thin that your tasks are not getting the full attention that they deserve.

Or worse still, your tasks aren’t getting completed and you are moving nowhere.

If your plate is already full, it is ok to say no (or ‘not right now’ even). You will feel better for it, and you will be able to manage your time better without having to squeeze in extra work.

4. Be satisfied with 70% perfect

So I recently redesigned the Origami Collective website, and I’m embarrassed to say that it took me a whole YEAR to do. Yes, 1 year to redesign my website (update for 2020, I'm in the process again of rebranding my site however it has been a much quicker process this time around as I've been following my own advice).

And it was because I wanted it to be absolutely perfect. So I kept tweaking and adjusting, and then also getting side tracked at all the things I could do instead of xyz.

But it got to the point where I thought “I am never going to feel like it’s perfect”, and I launched it anyway.

Related post: Why your website design needs to do more than just look good

My need for it to be perfect was holding me back, and also taking up all of my precious time!

I could have launched months ago, and I have missed out on potential income because of my need for everything to be 100% perfect.

Have you ever spent hours and hours creating the ‘perfect’ social media post, to not be happy with the final result anyway? Or have you spent hours trying to make one thing on your website look right, when you could have been working on bringing in new clients?

You are your own worst critic! Being satisfied with 70% perfect doesn’t mean putting out something that is shit. It just means putting out your best work, and if it’s not the right shade of green, or doesn’t have 1587 characters exactly, it doesn’t matter!

Because majority of the time, 70% perfect to you, is actually 100% perfect to your audience as they don’t see the imperfections that you see. All they see is the value you can provide them.

If you give any of these tips a go, or have any time management tips you would like to share, feel free to drop a comment below and let me know!

How to edit your Illustrator template

How to edit your Illustrator template

How to edit your Illustrator template

Chances are if you are reading this article it is because you have purchased an Origami Collective Illustrator template and you are now looking to edit your template. Well you have come to the right place!

If you haven’t purchased a template from us and you have stumbled upon this article from somewhere else, feel free to read along as the techniques I speak about are useful for any Illustrator user to know.

Editing the colours to suit your business branding

On the side of your artboard you will see some swatches. This is where you will add in your business branding colours. Click on the first square, then double click on the foreground colour in the toolbar and this will bring up the Colour Picker window:

Illustrator media kit template

You can then either select your colour by moving the circle around, or you can input the HEX code of the colour you would like to use in the # field.

Change the rest of the squares to colours of your choosing, preferably colours from your business branding. Once you have done this, select all the squares using the direct select tool (keyboard shortcut V). In the swatches window, select the new colour group icon which will create a new swatch group out of the colours of the squares:

Illustrator colour groups
Edit colour swatch Illustrator

You should now see your new swatch group in your swatches window. Now onto changing the colours of the template. Select the whole artwork using the Selection tool (keyboard shortcut V). Go to Edit > Edit Colours > Recolour Artwork and the Recolour artwork window will pop up.

Select your colour group from the window and your artwork will change colours:

Recolour artwork Illustrator

You can then click and drag the new colours in the ‘Current Colours’ section to choose which colour you would like to replace. In the below example I have clicked and dragged the dark purple into the light purple spot:

Recolour artwork swatches
Illustrator edit colours

You will see that the document started with 13 colours, but they have been grouped to fit into the 5 colours from your new colour group. You could also changed the colours manually by adjusting the CMYK values of each colour. Although I would not recommend this, time is money! And I am all about doing things as efficiently as possible.

Social media calendar

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Replacing or adding images to your template using a clipping mask

Depending on which template you have purchased, you may have images in your template. These are easily replaced using clipping masks.

Select the image you want to replace, then right click on it and select release clipping mask:

Illustrator clipping mask

Click anywhere on your artboard to deselect everything, and then delete the current image. You will be left with a box with no fill or outline:

Illustrator crop image

Drop in the image that you would like to add, and position it above the empty square. Then send the image ‘to the back’ by right clicking and selecting Arrange > Send to back (keyboard shortcut cmd/ctrl + shft + [ ). The reposition it if needed so that no important parts will get cut off when we apply the clipping mask:

Crop image illustrator

Then with the image and the square selected, right click and go to Make Clipping Mask:

Replace image Illustrator template
Clipping mask Illustrator

And now your image has been replaced! You could of course use Illustrators crop tool to crop/resize your image, but I find this way easier as it means you can replicate the template exactly without too much effort.

How to edit your Photoshop template

How to edit your Photoshop template

How to edit your Photoshop template

Chances are if you are reading this article it is because you have purchased an Origami Collective Photoshop template and you are now looking to edit your template. Well you have come to the right place! For those of you that are more visual learners, I have created a video containing all the information in this article.

If you haven’t purchased a template from us and you have stumbled upon this article from somewhere else, feel free to read along as the techniques I speak about are useful for any Photoshop user to know.

Editing colours to suit your business branding

There are two different methods that have been used to allow you to change the colours on your template (depending on what template you have purchased), either using  solid colour layer with a layer mask, or using smart objects.

Before we begin changing colours, it will come in handy if you have the HEX codes of your business colours. Or even the RGB values.

1. Changing the template colours using a solid colour layer (business card templates & media kit templates)

If you look in layers panel you will see a solid colour layer with a layer mask attached to it. This layer has been linked with the layer below it to allow us to change the colour:

Smart object layers

So you can see that the flower layer has had its colour changed to pink using the solid colour layer.

To change the colour, simply double click the solid colour layer (the pink square) and select the colour you would like to change it to.

How solid colour layers work:

To set up a solid colour layer, select it from the menu at the bottom of the layers panel:

Solid colour layer

You will be asked to select a colour, choose any one as it can always be changed later. Then, whilst holding the option (alt for PC users) hold you mouse between the solid colour layer and the flower layer and your cursor should change into a down arrow with a box next to it. Click between the two layers and this will link them together:

Changing colours solid colour layer

You then need to select the solid colour layer and change the layer mode to colour from the drop down box:

Solid colour layer layer mode
Photoshop business card template


As you can see, this has also changed the colour of the middle of the flower (which we don’t want). So this is where the layer mask comes in. Select the brush tool (keyboard shortcut - B) change it to 50% hardness, and make sure black is your foreground colour.

Then click on the layer mask that is next to the solid colour layer, and once it is selected you can use your brush tool to start brushing away the colour from the middle of the flower:

Edit business card template

You can use this method to essentially recolour anything you like!

2. Changing the template colour using linked smart object layers (social media templates)

If you look in your layers panel you will see layers with solid blocks of colour in them. You can tell that they are smart object layers by the symbol in the bottom right hand corner of the layer preview:

Smart object layer

To change the colour of the layer, simply double click it and a new window will pop up:

Edit smart object payer

Then using the paint bucket tool (keyboard shortcut - G), fill the layer with your desired colour. Hit cmd + s to save the file, and then close it.

You will then see all the instances of the peach colour have now been changed to your selected colour in the file.

Smart object layer colour Linked smart object layers

How linked smart object layers work:

Smart objects allow us to edit layers without changing the layers original characteristics. If you duplicate a smart object and make a change to the duplicated layer, this change will be reflected on the original layer as well. Smart object layers are linked, allowing you to make changes throughout files with ease.

To set up a smart object layer, use the shape tool (keyboard shortcut - U) and create a shape with a solid fill colour and no stroke. Then right click on the shapes layer (you need to right click on the name of the layer) that has been created in the layer panel and select ‘convert to smart object’ from the menu that appears.

Create smart object layer

You now have a smart object. Using free transform (keyboard shortcut - cmd/ctrl + T) you can resize the shape to suit your needs. Duplicate this layer to create linked smart object layers.

This smart object layer can also be used to recolour an object. I have dropped a graphic into my file, and placed the layer underneath the smart object layer. You need to ensure that the coloured rectangle is covering all of the graphic. Then you need to hold alt and click between the two layers to link them. This will then change the colour of the graphic.

Change colour with smart object layer

You could then duplicate the smart object rectangle layer and link it to other objects to recolour them. If you ever wanted to change the colour later, you would only need to adjust the colour on of the smart object layers, and they would all change.

NOTE: The linking only works if you duplicate the smart object layer. Any duplicates of the original will be linked. If you create a new smart object layer from scratch it will not be linked to your other smart object layers.

Adding or replacing images using smart objects

Editing a smart object layer with an image is it is essentially the same as editing a colour smart object layer.

Double click the smart object layer and a new window will pop up with just the image on the artboard.

Replace image smart object layer
Saved smart object layer


Drag and drop you new image onto the artboard. Place it as desired using free transform (keyboard shortcut cmd/ctrl + T), hit enter once the image positioned to your liking. Go to File > Save (keyboard shortcut cmd/ctrl + S) and then close the window. Your image should now be changed!

Smart objects changing images Smart object layer images

Print & bleed layers for print files

If you have purchased a business card template from us, please ensure you read the print and bleed layers on the Photoshop file before you make any changes to your template.